Working together to build a better future for women and girls
Religion, Culture, Sex, Gender, Sexual Orientation, Handicap, Age, Background. These concepts, often misunderstood by the general public, are still very much present in the design of media and advertising messages and often, we’re not even aware of it! Even if there’s been a certain degree of evolution in the Quebec advertising world, do you believe the ads you see truly represent our human diversity? Are your colleagues, students or clients able to identify the subtleties behind commercial content?
We feel there is still a long way to go!
It’s with this intention that we’ve developed a facilitation kit to equip intervention workers wishing to contribute towards promoting diversity in the media among their target audience.
If this topic has you concerned and you, too, would like to see more inclusive content that is less based on cultural and gender stereotypes, download the facilitation kit and start to organize your awareness-building activities right away! This material is meant to guide enriching group discussions in order to awaken critical thinking and encourage concrete action.
The workshops we’re offering are meant for anyone wishing to promote diversity in advertising and media among an adult and pre-adult audience. They are particularly adapted to groups of women, community and cultural organizations, student associations or educators in the field of communication marketing.
In the workshops, we invite participants to identify discriminatory content in its broadest sense (sexism, racism, xenophobia, underrepresentation or any other type of prejudice) and to question them, make fun of them, propose alternatives and report them!
As consumers, we can all play an important role in changing marketing practices that no longer have a place in our society.
Les ateliers que nous proposons s’adressent à toute personne qui souhaite promouvoir la diversité dans la publicité et les médias auprès d’un public adulte et pré-adulte. Ils sont particuliérement adaptés aux groupes de femmes, aux organismes communautaires et culturels, aux associations étudiantes ou aux formateurs·trices de la relève en communication marketing.
Dans les ateliers, nous invitons les participant·e·s à repérer les contenus discriminatoires au sens large (sexisme, racisme, xénophobie, sous-représentations ou tout autre type de préjugé) et à les remettre en question, à s’en moquer, à proposer des alternatives et à les dénoncer!
En tant que consommateurs·trices nous pouvons tous·tes jouer un rôle important pour faire changer des pratiques de marketing qui n’ont plus de place dans notre société.
We’re happy you’ve decided to promote diversity in the media and advertising! Now it’s time to get ready to lead a workshop!
We suggest five key activities to do as a group, but before starting, it’s important to closely read the preparation document and to familiarize yourself with all the materials in the kit. Don’t hesitate to consult the glossary so you’re comfortable with the vocabulary used in the workshops, and be sure to complete the activities using the list of resources we’ve selected.
Are you outraged by openly sexist material in the media? Are you shocked by sexist or degrading advertising that violates the integrity of women or men? There is always a way to report it! It seems that consumers of all genders are more against overtly sexist messages; however, advertising continues to portray women and men in stereotypical roles. This is perhaps even more pernicious now, as it is more difficult to
Are you outraged by openly sexist material in the media? Are you shocked by sexist or degrading advertising that violates the integrity of women or men? There is always a way to report it! It seems that consumers of all genders are more against overtly sexist messages; however, advertising continues to portray women and men in stereotypical roles. This is perhaps even more pernicious now, as it is more difficult to
